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Critical Questions in Sustainability and Hospitality Library & Information Science Required reading for every marketing

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Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding

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Critical Questions in Sustainability and Hospitality Library & Information Science Required reading for every marketingBook Details Publisher: Routledge Author: Henri Kuokkanen Language: English ISBN: 9781032111025 Pages: 328 Cover: Paperback Dimensions: 9. 6 x 6. 9 x 0. 9 inches Release Date: 29 03 2023 About The Book Henri Kuokkanens book offers a detailed exploration of the subject, combining both theoretical perspectives and practical applications. With its clear writing and methodical approach, this book is ideal for both students and professionals looking to

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